3D Modelling and Rendering 101

Benefits of using a 3D Rendering in Market



1/13/2022 4 min read

Imagine a technology that can translate our ideas, thoughts, and concepts into real-time images and visuals. It is a lived-in experience to be revisited and reviewed as many times as are required.

Let's describe "Rendering" and "3D rendering" to understand this technology better. In terms of Rendering, it means "to make" or "cause to become" or "create." and regards the word "3D rendering" simply refers to using computer software to aid in producing an image or a video based on three-dimensional shapes.

This imagery technology may use in many ways by Architectural, Interior Design, Landscape, construction, and Industrial design firms. Based on Their requirements and demands, a 3d model can be valid for them in many ways. But before explaining that, we should comprehend how a 3D rendering works.

Benefits of Using a 3D Rendering in market - 3D Modelling and 3D Render
What is a 3D Model and 3D Rendering?

3D Rendering is a process that involves using a software program to develop a realistic image from a previously created 3D model. 3D modelling is the process of creating a mathematical coordinate-based representation of any surface of an object in three dimensions. We can make these digital models with software programs such as Sketchup, Blender, AutoCAD, 3Ds Max, Rhino, Revit, etc.

On the other hand, The 3D Rendering process is a form of virtual photography that involves using a particular software program to generate an image from a previously created model. Almost all 3D modelling programs have their unique rendering machine. Some are quicker than others, and some have better quality outcomes. Although, depending on requirements, a designer can use a separate rendering Software Program than their 3D modelling program, such as V-Ray, Lumion, Twinmotion, Unity, Corona, etc.

The rendering software assists us by calculating a combination of different factors, including the 3D shape, the texture of the objects, the lighting in the image and the surrounding environment. Once these calculations are made, the software will create the resulting image, 3D Render.

How 3D context affects us?

Human brains have a unique ability to sense shapes in different ways. Although we naturally recognise physical forms in our daily interactions with our surroundings, We can essence an entity when accurately drawing objects and scenes. Studies found that even a tiny part of 3D context helps our objective judgments better understand the not-existing item; in contrast, a lack of context has the opposite effect.

Generally, 3D technology frequently influences the media experience in our receptions and better understands a concept or a non-existing object.

Benefits of Using a 3D Rendering in market - 3D Modelling and 3D Render
Benefits of Using a 3D Rendering in market - 3D Modelling and 3D Render

Now we understand the fundamental specifications of 3D context, we should know how 3D Models can help companies and provide them with more efficient outcomes.

Design Cycle

3D context allows designers to explore more opportunities during the design approach and make revisions quickly and efficiently, and the result is a more practical design cycle. Time is equal to money when designing and manufacturing in every company. That's one of the most significant reasons why so many companies turn their attention to 3D modelling. This timesaver simply can't be ignored, mainly when it can allow you to put your product into production ahead of their competition. 

Control Over the Lighting

One of the significant purposes of a 3D render for architects is complete control over indoor and outdoor lighting. So it's unnecessary to wait for a specific day of the year to study our design in that light. Instead, there is a complete control over the time of year, the time of day, the sun's angle, and the intensity of the sunlight. It is possibly the best method to study the concept and observe how the model reacts in different weathers and how it affects surroundings. 

In terms of interior lighting, Interior Designing provides complete control over all aspects of interior lighting with softening or sharpening shadows, dim or brighten lights, the efficiency of curtains, and creating any ambience. Each of these can have different psychological effects on the clients that the designer must consider how to present their design precise vision to a client.

Marketing Point of View

3D Visualisation enormously boosts advertising and marketing for companies. As mentioned before, 3D context is more effective for a better and easier understanding of an object. Imagine how difficult and tedious it would be to explain a 2D blueprint. It would be impossible to visualise all aspects of the design. In some cases, it might be essential for a specific design or a product to represent it in a different colour scheme. For example, if the marketing materials depend directly on photography, it is necessary to reproduce those colours for each new photo taken. Therefore, This will involve a significant time investment that can lead to prohibitive costs. But, with the help of 3D technology, it is no longer needed to hire a photographer, designer, decorator, and lighting specialist for an ongoing series of expensive onsite photographs.

On the other hand, the 3D context gives us the power to easier communicate with others. Moreover, any 3D rendered presentations can fit seamlessly into commercial advertising and displays to cause most sales in today's market.

Inner and Outer Communication

With 3D Modelling Software automatically designed process can increase productivity and access to customers, and internal colleges, clear visibility into the work. It is effortless to quickly create 2D and 3D renderings and provide the needed Visualisation. Ultimately, that increased accessibility leads to better communication throughout the company.

3D Rendering allows for a design to quicker and more productive review. It also can enable more effective communication with suppliers, customers, and internal teams, further cutting down on time-to-market. In addition, both clients and inner personnel will be capable of visualising both components and the final design more easily with the help of a functioning 3D model. 


3D Rendering has fantastic advantages for both the client and designer. It has helped the organisation maintain more effective marketing and branding that fits the modern market. It helps improve the efficiency of the business through reduced costs and improved times for customer services. But most importantly, 3D renders encourage clear communication and understanding by providing clients with breath taking 3D visualisations of every project and plan a company can share.